WHY DO I SAY MY AMAZING BBC. THE BBC EXCELL IN PHOTOGRAPHY EVERYDAY. IN 2017 THE BBC AND PHOTOGRAPHER MARTIN PARR JOINED TOGETHER TO CREATE THE FIRST 'IDENTS'. THE CONCEPT WAS BRILLIANT. THE BBC USED TO INTRODUCE EACH NEW PROGRAM WITH A STATIC LOGO. THE BRIEF WAS TO COME UP WITH A CONCEPT FOR WHAT THE BBC CALLED "ONENESS" TOGETHER WITH MARTIN PARR THEY CREATED THE FIRST VIDEO LOGOS AND CALLED THEM IDENTS.
THE BBC WHILST COVERING THE CORVID 19 PANDEMIC. HAS FOUND THE TIME TO DO IT AGAIN. I AM NOT SURE WEATHER MARTIN PARR WAS INVOLVED. THIS TIME THEY HAVE COME UP WITH A SET OF IDENTS TO COVER SOCIAL DISTANCING. I BELIEVE THAT THEY HAVE DONE THREE SO FAR, THE FIRST IS SHOWN BY THE STILL ABOVE. THE CONCEPT IS OF AN ACTIVITY THAT WE USED TO CARRY OUT WITH FRIENDS AND COLLEAGUES. NOW BECAUSE OF LOCKDOWN RULES WE STILL DO, BUT HAVE TO DO IT ALONE.
THE SECOND IDENT SHOWS A FOOTBALL TEAM WHILST CARRYING OUT SELF ISOLATION CONTINUE TO PERFECT THEIR SKILLS ON THEIR OWN.
THE THIRD IDENT WILL SHOW NEIGHBOURS DANCING AND ATTENDING A DISCO BUT UNDER LOCKDOWN RULES THEY ARE ALL DANCING IN THEIR OWN HOMES.
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